Struggling to Balance Marketing and Management Focus in My Dissertation—Any Tips?

I’m writing my dissertation on the significance of social media for business, but I’m stuck between taking a marketing-focused approach or looking at it from a management perspective. There’s so much crossover between digital marketing strategies and internal brand management that it’s hard to decide on a clear research direction.

Has anyone here used management dissertation services for structuring a topic like this? Or maybe some of you got help with marketing dissertation work and can share how you narrowed your research scope?

I want to explore both consumer engagement and organizational strategy, but I’m worried about spreading myself too thin. Any suggestions on how to balance both without confusing my objectives?