Internal Mobility & The Invest Fund

Does the company encourage internal entrepreneurs, or are new ideas mostly bought from the outside?

We are one of the few powerhouses that actively invests in the next generation of iGaming innovation through our own capital. The €50 million soft2bet Invest fund was launched to support entrepreneurs focusing on AI, machine learning, and modular software development. Whether it's an internal project or an external startup, we provide the financial backing and strategic guidance needed to turn promising prototypes into scalable solutions that enhance the overall ecosystem and our long-term global competitiveness.